2018 Campaign Launch

We are thrilled to introduce our brand new 2018 campaigns for Justin Alexander, Justin Alexander Signature, Lillian West, Sincerity, and Sweetheart. Learn more about our campaigns below, and visit our website and social media accounts to view the full campaigns.

The new Justin Alexander 2018 campaign is the epitome of timeless. Timeless, detailed wedding gowns. Timeless, Greek wedding traditions. Timeless, pure elegance. This campaign perfectly captures the classic and refined Justin Alexander collection, complemented by the beautiful Greek culture and stunning Santorini landscapes. We organized a traditional Greek wedding in which we aimed to display Greek wedding customs in an authentic manner, including the exchange of the matrimonial crowns, and the intimate ties of family and friends. The Justin Alexander 2018 campaign features both black-and-white and rich blue images, ultimately creating the most striking and dramatic sequence of photos that will stand the test of time.

The Justin Alexander Signature 2018 campaign is all about the details. This campaign captures the dramatic beadwork and modern clean styles of this collection, while creating an air of opulence. Fashion-forward brides, who seek to say “I Do” in luxury, are sure to be mesmerized by these glamorous gowns with eye-catching details.

In the new Lillian West 2018 campaign, the romantic, boho chic theme flows as freely as the wind. The Lillian West brand is defined by whimsical and feminine wedding dresses for the effortlessly chic bride. This campaign fully reflects the ethereal and free-spirited nature of the Lillian West bride, enhanced by the wind-blown, golden countryside of Santorini. When viewing this campaign, you can feel the movement of the wind through the airy dresses with sexy boho detailing.

The Sincerity 2018 campaign captures three unique couples and follows them through the most important moments on their wedding day. Brides across the globe will undoubtedly connect with the fun-loving, traditional, and romantic personalities that each couple displays. This campaign brings the magic of a wedding day to life, and encourages past brides to reflect on their most meaningful moments and future brides to envision their momentous, fairy-tale wedding. We adore hearing about these life-long moments, so we have invited brides to share their favorite moments and photos with the hashtag #MySincerityMoment.

Charming brides will be sweet on the new Sweetheart 2018 campaign. This campaign displays the charm and beauty of Sweetheart dresses, balanced by breathtaking, scenic backgrounds. Soft fabrications are accentuated with beading and skirt interest to make every bride feel fun and flirty. This collection continues to blend the best in bridal, to appeal to brides who seek on-trend styles at accessible prices.