Category: Sincerity Bridal

Sincerity 2019 Campaign Launch

Join us in celebrating the joy of love! Our Sincerity 2019 campaign has launched. Read on to learn more about the campaign.

2018 Campaign Launch

We are thrilled to introduce our brand new 2018 campaigns for Justin Alexander, Justin Alexander Signature, Lillian West, Sincerity, and Sweetheart. Learn more about the campaigns here, and visit our website and social media accounts to view the full campaigns.

Spring/Summer 2018 Collection Launch

Brides are about to be starry-eyed. Today, we launch the Spring/Summer 2018 collections for Justin Alexander, Signature, Lillian West, Sincerity, and Sweetheart. The collections are now live on our website.

Justin Alexander in Finals at The Bridal Buyer Awards 2017

And the winner is…..?! We’re thrilled to announce that, during the Harrogate Bridal Show, The Justin Alexander Group is nominated in two leading categories by the Best Bridal Buyer. We’re in the final line-up for Best Supplier Customer Service and Best In House Designer of the Year!

And The Award Goes To…

Working in the wedding industry, we know that a bride’s wedding day is her moment of glory. In true celebrity stardom she promenades down the aisle as if it’s her own red carpet. In honor of awards season and our commitment and appreciation for our brides as the leading ladies that they are, we thought we’d hold our own awards event this year to show brides the best of the best gowns in each category and those performances this year that we won’t soon forget.

We asked our brides and retailers to vote for their favorite gowns in a number of star-studded categories. The votes are in, so take a look at the shining stars from this past year and find one to help complete your award-winning wedding day look.

Valentine’s Day Love Letters

There’s a certain level of magic involved with being in the business of love, from the moment a bride steps into a boutique to the last song played at the wedding reception. We are fortunate enough to be a part of so many love stories and so many lives, and it’s these romances that keep us inspired and in love with everything we do. Every Valentine’s Day we ask our brides to share their love stories with us and every year we find ourselves overwhelmed by the responses. We share a few of our favorites here as a reminder of how wonderful it is to be part of so many love stories.