Category: Updates

Bridal Buyer Awards 2018 – Best Plus Size Collection

The Bridal Buyer recently hosted their annual awards ceremony, celebrating leading professionals in the bridal industry. Justin Alexander was in attendance to graciously accept the award for Best Plus Size Collection!

Sincerity 2019 Campaign Launch

Join us in celebrating the joy of love! Our Sincerity 2019 campaign has launched. Read on to learn more about the campaign.

Fall/Winter 2018 Collection Launch

Brides are about to fall in love with our Fall/Winter 2018 collections! Today, we launch the latest collections for Justin Alexander, Signature, Lillian West, Sincerity, and Sweetheart. Read on to learn more.

Be You featuring Iskra – A Campaign for Confidence!

Today, we launch our most exciting and empowering campaign to date: Be You! This campaign, featuring influencer and body positivism advocate Iskra Lawrence, celebrates all women regardless of their style or shape. Every bride deserves to feel confident and beautiful from her first bridal salon visit, all the way down the aisle. Learn more here.

2nd Annual Holiday Window Contest Winners

For our 2nd Annual Holiday Window Contest, we received creative window display entries from our retailers around the globe! Of all the beautiful entries, there were a few in particular that glowed the brightest. Congrats to our winners!

Fall/Winter 2018 Runway Show

For the Justin Alexander and Justin Alexander Signature Fall/Winter 2018 collection the spotlight shines on drama. Silhouette, simplicity, and embellishment take center stage, exploring what is modern in bridal, while always considering what will make real women feel beautiful. Take a closer look at the exquisite gowns from our phenomenal runway show.

2018 Campaign Launch

We are thrilled to introduce our brand new 2018 campaigns for Justin Alexander, Justin Alexander Signature, Lillian West, Sincerity, and Sweetheart. Learn more about the campaigns here, and visit our website and social media accounts to view the full campaigns.

Spring/Summer 2018 Collection Launch

Brides are about to be starry-eyed. Today, we launch the Spring/Summer 2018 collections for Justin Alexander, Signature, Lillian West, Sincerity, and Sweetheart. The collections are now live on our website.