Justin Alexander

Inspired by vintage fashions from the 1950s and 1960s, Justin Alexander embodies a classic, refined, and timeless feel.  The collection is designed and produced in rich fabrications with hand-crafted details to create an effortless elegance with a touch of Old Hollywood glamour.


Justin Alexander Signature

Justin Alexander Signature redefines luxury. With its focus on opulence and drama, the collection is designed for the modern bride seeking a wedding dress that expresses her lavish sense of style and on-trend fashion sense. From ornate beadwork and rich fabrics to innovative designs and impeccable craftsmanship, the Justin Alexander Signature collection is in a class of its own.


Lillian West

The Lillian West Collection is embodied by whimsical and romantic details that will leave all brides feeling effortlessly chic. Tiered skirts, light laces, soft fabrications, and separates you can mix and match deem this collection the perfect fit for the luxe boho bride who wants to incorporate her unique style into her wedding day look.




The Sincerity Bridal collection is designed for the charismatic and classic bride who wants the perfect princess dress fit for a fairy-tale wedding.  Ball gowns are a staple in the collection, and are complemented by styles with beautiful details, such as illusion backs, that add a graceful romance to the line.



Sweetheart Gowns are defined by romantic silhouettes, soft laces, enchanting ruffles, and flirty accents that add an element of magic to a fairytale-like wedding. Lightweight fabrications and flawless fits make any bride feel comfortable and beautiful from the aisle to the reception.


Viktor&Rolf Mariage

The Viktor&Rolf Mariage collection, in partnership with Justin Alexander, represents Viktor&Rolf’s artistic interpretation of luxury bridalwear, adhering to the three key brand pillars: Unexpected Elegance, Conceptual Glamour, and Provocative Couture. Utilizing the French pronunciation of ‘Mariage,’ the collection name pays homage to the brands’ Parisian fashion home whilst highlighting Viktor&Rolf’s deeply rooted fashion heritage as an Haute Couture Maison. Leveraging Justin Alexander’s decades of bridal industry expertise, the Viktor&Rolf Mariage collection includes a range of original styles highlighting sculptural and outspoken elements. The range, characterized with its striking detailing and voluminous tulle creations, features Viktor&Rolf’s iconic bow signature and opulent handcrafted embroideries, creating a romantic collection of classic and feminine designs with a surreal twist.


Viktor&Rolf Soir

Viktor&Rolf, in partnership with Justin Alexander, have launched a couture inspired, luxury eveningwear collection, Viktor&Rolf Soir. A natural progression of the Mariage collections, the aesthetics of Viktor&Rolf Soir are influenced by iconic elements such as dramatic bows, feminine volants, and voluminous tulle. With this collection, Viktor&Rolf continue their pursuit of design for special moments. Viktor&Rolf Soir is accompanied by a complementing collection of Viktor&Rolf shoes.