Fall/Winter 2018 Collection Launch

Brides are about to fall in love with our Fall/Winter 2018 collections! Today, we launch the latest collections for Justin Alexander, Signature, Lillian West, Sincerity, and Sweetheart. Visit our website to view the full collections.

The Justin Alexander Fall/Winter 2018 collection touches upon many new design elements while maintaining a cohesive and thoughtful aesthetic. Soft and romantic floral details add classic sophistication, while brilliant bling beading is complemented by modern clean styles with architectural shapes. Sparkle embellishments, new and interesting skirt details, and preppy chic silhouettes make this collection our most exciting yet.

For the Justin Alexander Signature Fall/Winter 2018 collection, the spotlight shines on drama. Silhouette, simplicity, and embellishment take center stage; while our glamorous classics get a modern update.

The Lillian West Fall/Winter 2018 collection stays true to the boho chic persona that embodies the Lillian West brand. With a focus on ultra boho styles, romantic and fresh looks, new lace fabrics, and beach-worthy designs, this collection truly lends itself to the ever-growing prevalence of the ethereal and free-spirited bridal theme.

The Sincerity Bridal Fall 2018 collection personifies classic romance, including clean and modern styles, upscale embellishments, detachable elements, and subtle cut-outs. This collection caters to a broad range of bridal preferences while consistently carrying grace and romance throughout the dress designs.

For Sweetheart Gowns, the Fall 2018 collection is focused on the beauty of basics and tried-and-true classics. This collection includes simplistic gowns that can be easily accessorized, allowing the bride to truly customize her wedding day look.