Be You featuring Iskra – A Campaign for Confidence!

Today, we launch our most exciting and empowering campaign to date: Be You! This campaign, featuring influencer and body positivism advocate Iskra Lawrence, celebrates all women regardless of their style or shape. Every bride deserves to feel confident and beautiful from her first bridal salon visit, all the way down the aisle. From fit and flare to A-line silhouettes and light lace to heavily beaded accents, Justin Alexander designs wedding dresses for every body type, every personality, and every style.

The new campaign, featuring both Justin Alexander and Justin Alexander Signature, was shot at the Baccarat Hotel New York, the first hotel and global flagship for the 252-year-old Baccarat crystal brand.  In conjunction with the campaign, we are hosting a sweepstakes from February 1 to February 13 to give one bride the chance to win her dream Justin Alexander wedding dress. View the full sweepstakes details and share this contest with your brides.

We would like to thank our retailers who are participating in carrying plus size samples in stores and promoting this positive message to all brides. We greatly appreciate your support of this campaign for confidence!

A special thanks to:

The White Dress Boutique, Rogers, AR
Something Bleu, Carlsbad, CA
Second Summer Bride, Sacramento, CA
The Bridal Collection, Centennial, CO
The Steel Magnolia, Somerset, KY
Elizabeth Ann’s Bridal Boutique, Auburn, MA
Bride N Belle Boutique, Medford, MA
Bombshell Bridal, St. Clair Shores, MI
Cleo Bridal, O’Fallon, MO
White Traditions Bridal, St. Charles, MO
Uptown Bridal, Albuquerque, NM (opening this spring)
Lambs Hill Bridal Boutique, Beacon, NY
Heart to Heart, Webster, NY
Charlotte’s Weddings & More, Portland, OR
Forever Together Bridal, Roseburg, OR
In White, Lancaster, PA
The Paisley Bride, Lewistown, PA
Evelyn’s Bridal & Formal, Lugoff, SC
The Blushing Bridal Boutique, Frisco, TX
All About The Dress, Victoria, TX

Learn more about the Be You campaign on our website and tune in to our Instagram for additional beautiful content in the coming weeks. #BeYouXJustinAlexander